Industrialize your prospecting.
An AI agent that turns a natural-language sales brief into a qualified prospect list in seconds, plugged into your existing tools (Apollo, LinkedIn, Pappers, your CRM) and GDPR-compliant.
What's broken.
B2B prospecting has become a tool-juggling job more than a sales job. SDRs spend their days bouncing between Apollo, Sales Navigator, Pappers, spreadsheets, and a CRM. Lists end up stored, never activated, dead within three months. American off-the-shelf tools are expensive and lock the data. Here are the real pain points we keep seeing.
- 01
SDRs spend 60% of their time sourcing, not closing
Search, enrichment, deduplication, and qualification eat most of the day. On an 8-hour day, an SDR averages 1.5 hours of calls or sequences. The rest is spreadsheets and tool interfaces.
- 02
Sourcing tools don't talk to each other
Apollo, LinkedIn Sales Navigator, Pappers, Kaspr, Lusha, ZoomInfo. Each tool has its own UI, filters, credits, partial enrichment. No one uses all four in the same day because it's unmanageable.
- 03
Prospect lists die after 3 months
Stale intent data, contacts who changed companies, empty or wrong fields. CRM data becomes a graveyard of leads never activated. You pay storage for leads no longer useful.
- 04
SDRs copy-paste their messages
Despite personalization tools, reply rates stagnate between 1 and 3%. Recipients spot templates from fifty meters and trash them. SDRs know it, but they don't have time to personalize one by one.
- 05
Off-the-shelf tools lock your data in
Outreach, Salesloft, Lavender are non-EU and their data processing terms don't meet your GDPR requirements. Contracts are prisons: hard to leave with your data, hard to customize workflows.
How we do it.
Sales sourcing is a use case where agentic AI truly excels: clear intent, external tools to orchestrate, measurable deliverable (the list). We've shipped this pattern several times and here are the principles we apply.
Natural language brief as input
Your salesperson describes their need as they would out loud ("CIOs in food and beverage in France, 50 to 200 employees, having raised funds in the past 3 years"). The agent extracts explicit and implicit filters. No more complex interface manipulation.
Dynamic multi-tool orchestration
The agent decides which tool to query for each criterion. Apollo for international contacts, Pappers for French firmographic data (size, fundraising, executives), Unipile for LinkedIn signals, Perplexity for free-form research on atypical criteria. Dynamic routing, not a hardcoded script.
Automatic post-sourcing qualification
Multi-source deduplication, cross-enrichment, ICP scoring, automatic exclusion of accounts already in your CRM. The final list is ready to ship a campaign, not to rework for a week.
Plugged into your CRM, not next to it
HubSpot, Salesforce, Pipedrive, Folk, Attio, Close. Leads land directly in your CRM with their qualification history, sources, scores. Bidirectional in most cases: the CRM informs the agent (don't re-source this lead, don't contact this prospect in lifecycle).
Personalization by signal, not by template
Optionally, the agent can generate a personalized opener from recent signals (current role, LinkedIn posts, company news, recent podcast). That's what takes reply rates from 2% to 8 or 10%.
Sovereign and GDPR-aware
No leakage of your ICP to US SaaS. LLMs can run locally for sensitive phases (message generation, profile analysis). B2B prospecting on professional emails is legal under legitimate interest, and we respect the terms of use of every sourcing tool.
Shipped on a real mission.
For Sinky, a multichannel prospecting platform, we shipped an AI agent that turns a natural-language sales brief into a qualified prospect list in seconds. OpenAI Agents SDK architecture, orchestration of 4 external tools (Apollo, Pappers, Unipile, Perplexity). Shipped in 2 weeks, natively integrated into the Sinky product, became a product differentiator on a saturated market.
Source prospects from a single sentence
A new AI building block at the heart of Sinky: an agent that turns a sales brief in plain language into a qualified list of prospects in seconds.
Our process.
Audit your SDR process
We look at your current process: how your salespeople brief, source, qualify, contact. We measure the sourcing time / closing time ratio. We identify the real bottleneck (often: not where you think).
Connector choice and architecture
Based on your ICP (B2B FR, B2B international, mid-market, enterprise), we choose the right sourcing tools to orchestrate. We define qualification and scoring rules. We architect dynamic routing between tools.
Pilot on an ICP segment
Deployment on a restricted ICP segment with a pilot salesperson. Before / after measurement on qualified prospects per SDR hour. Targeted adjustments on filters and scoring.
Industrialize and train
Rollout to your entire ICP, bidirectional CRM integration, training your SDRs on the new workflow, KPI dashboard (sourced volume, qualification rate, conversion to meetings).
Frequently asked questions.
Got a question before we go further? Reach out directly.
01Which sourcing tools can be orchestrated?
Apollo, LinkedIn Sales Navigator, Pappers, Unipile, Kaspr, Lusha, ZoomInfo, Hunter, Cognism, Dropcontact. For specific industry sources (Société.com, public registries), we develop the connector during the mission.
02Which CRMs can be integrated?
HubSpot, Salesforce, Pipedrive, Folk, Attio, Close, Copper, Zoho. Bidirectional in most cases. For exotic or homemade CRMs, integration is doable via REST API if one exists.
03How many prospects per query can we expect?
It varies with brief specificity. On comparable missions, between 10 and 50 qualified prospects per query. The more precise the brief (explicit filters + signals), the shorter but more qualified the list. The broader the brief, the longer but more to filter.
04How long to ship?
4 to 6 weeks for a working agent on 1 or 2 sourcing tools with light CRM integration. 8 to 12 weeks for full multi-tool integration, custom ICP scoring, and dashboards.
05How does this work under GDPR?
B2B prospecting on professional emails is legal in France under legitimate interest, provided an explicit opt-out is included. The agent does no illicit scraping, it uses the official APIs of each tool. All data is stored on EU servers and purged on request.
06What's the run cost in production?
It varies with volume and tools used. Plan for 0.30 to 1 euro per qualified prospect on average, which is 5 to 10 times cheaper than an SDR for the same output. We compute precise ROI on your current volume during the audit.
07What about message personalization?
It's an add-on. The agent can generate personalized openers from recent prospect signals (current role, LinkedIn posts, company news). It typically takes reply rates from 2% to 8 or 10%. But it's optional: the core of this practice is sourcing.
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