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Case  ·  042025
Logo MVO Formation
MVO Formation  ·  Sales Training

From a sales interview to an AI report

A responsive platform that records sales interviews from mobile, and generates a structured report via analysis templates fully configurable by MVO.

Speech-to-textLLMMobile-firstDynamic Prompts
1 tap
To capture an interview
<60s
Report generated
Custom
Analysis templates
01

Context

MVO Formation specializes in sales training. Its consultants accompany sales teams in the field and in coaching, with a recurring need: observing real interviews to identify what works, what stalls, and feed the training plan. Analysis used to rely on memory and notes taken on the fly. Tedious, imprecise, not comparable across interviews.

02

Challenge

Let a consultant or salesperson capture a live sales interview from their phone, without friction. Get a structured, comparable report at the end of the exchange, aligned with MVO's methodology. And above all, let MVO configure their own analysis templates without a redev for every pedagogical change.

03

Our approach

Responsive platform designed mobile-first: the primary use case is on smartphones, in the field. A record button in the app triggers audio capture during the interview. On stop, the audio is transcribed and passed to an LLM that applies the prompt defined by MVO to generate the report.

The real product gem: prompt administration. MVO teams create and adjust their own analysis grids directly in the interface (closing notes, questioning quality, objection handling, etc.) without dev intervention. Every prompt becomes a reusable report template.

04

Result.

Platform deployed and used daily by MVO teams. Interviews become traceable, comparable, auditable. Analysis templates evolve continuously on the client side, without new dev.

Tech stack
Next.js/OpenAI Whisper/OpenAI/Dynamic Prompts/
A word from the client
"Thank you to the GettIA teams for the quality of their work, their reactivity and the intelligence of the proposed solutions. Working with you was not only a pleasure but remarkably efficient."
Stéphane Renaille
Stéphane Renaille
Consultant · MVO Formation
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